Laura Mercier has officially launched in the U.S. Amazon Premium Beauty store, and Buy with Prime to customers shopping the brand’s direct-to-consumer site in the U.S. 
 
This strategic collaboration with Amazon makes Laura Mercier’s products more accessible to customers across the country, with Prime shipping available across both shopping experiences. 
 
Erin Cast, Orveon Global Brand President, said, 
 
“Our collaboration with Amazon represents a significant step toward making our products available to a wider audience in the U.S. We are excited to reach new customers and provide them with the tools they need to enhance their beauty routines. This aligns with our mission to celebrate individuality and artistry in beauty.”
 
On Amazon, Laura Mercier offers the viral Translucent Loose Setting Powder and the Real Flawless Foundation, as well as skincare and tools. 
 
The storefront will feature exclusive bundles, limited-edition products, and tutorials. Also, an interactive questionnaire will help customers discover their perfect products. 
 
Cast added, 
 
“The launch of Laura Mercier in Amazon Premium Beauty marks an important milestone in the brand’s trajectory as we expand our digital footprint, retail presence and introduce our high performing beauty products to the avid Amazon community. Amazon customers are now able to shop a vast selection of iconic Laura Mercier products, including … Translucent Loose Setting Powder, explore other brand favorites like the Tinted Moisturizer franchise, Caviar Stick Eye Shadow, and more.”
 
By tapping into the reach of Amazon Premium Beauty, Laura Mercier aims to foster a vibrant beauty community where users can explore, connect, and share their experiences.
 
To celebrate the launch, Laura Mercier will host two shoppable, interactive events on Amazon Live, featuring Jerry Johnson, Senior Manager of Artistry for Laura Mercier. 

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